Martin Micevski

End-to-End Product-Oriented IT Solutions

From solution design to implementation and delivery.

About.

I design and deliver product-oriented technology solutions that enable enterprise platforms to scale, evolve, and operate predictably across Southeast Europe.

As Business Unit Manager at ASEE, I lead the strategic direction and delivery governance of the LIVE omnichannel Contact Center and CRM platform, overseeing its evolution, operational stability, and regional growth across multiple markets.

Beyond executive oversight, I actively shape solution architecture, align product and engineering priorities, and lead focused delivery teams to turn strategic intent into operational reality.

What I Do

I design, implement, and govern enterprise-grade platforms that power customer experience, workflow orchestration, and business-critical operations.

My work focuses on three pillars:

Platform & Technology Architecture — scalable, resilient, future-ready systems
Product-Oriented Execution — translating strategy into tangible delivery
Organizational Alignment — ensuring engineering, product, and business move in sync

How I Work

I combine strategic clarity with disciplined execution.

I operate with a lean, focused team structure — designing solutions, leading implementation, and ensuring measurable outcomes without unnecessary complexity.

My approach emphasizes:

• Structured decision-making
• Accountability and ownership
• Predictable execution under pressure
• Continuous improvement of systems and teams

I believe strong execution is the result of structured systems, empowered people, and aligned priorities.

Working with Enterprise Clients

I engage as both strategic advisor and delivery partner — ensuring technology initiatives result in sustainable operational value.

Focus areas include:

• Enterprise platform scalability
• Service reliability and governance
• Risk anticipation and mitigation
• Long-term product evolution

Leadership Philosophy

Technology becomes impactful only when strategy, execution, and people are aligned.

My role is to create that alignment — designing systems that are not only technically sound, but operationally effective and strategically meaningful.

Work.

Business Unit Manager @ ASEE

May 2025 – (0 years, 9 months)

Provide strategic and operational leadership for a regional technology unit responsible for the delivery, evolution, and enterprise readiness of the LIVE omnichannel Contact Center and CRM platform across Southeast Europe.

Technology & Operational Leadership

• Own delivery governance, operational performance, and organizational scalability across multiple markets.
• Establish structured execution models, capacity planning frameworks, and standardized processes that improve predictability and delivery quality.
• Align technology initiatives with business priorities to support sustainable growth and long-term platform resilience.

Platform Strategy & Regional Expansion

• Direct the regional lifecycle of the LIVE platform — influencing solution strategy, rollout models, and operational maturity.
• Shape value propositions and support go-to-market initiatives across finance, telecommunications, utilities, and public sector industries.
• Contribute to strategic decisions impacting platform scalability, investment priorities, and regional expansion.

Enterprise Client Leadership

• Operate as an executive technology partner to enterprise clients, ensuring technology investments translate into measurable operational value.
• Strengthen long-term partnerships through delivery reliability, proactive risk management, and consistent executive alignment.

Organizational Leadership

• Lead multidisciplinary engineering and delivery teams, building a culture centered on accountability, clarity, and execution excellence.
• Drive organizational development through hiring, mentoring, leadership coaching, and performance standards.
• Foster scalable operating practices that support regional consistency and future growth.

Team Leader (Acting Business Unit Manager) @ ASEE

Oct 2019 – May 2025 (5 years 8 months)

Served as acting Business Unit Leader, providing operational, delivery, and organizational leadership for a multidisciplinary technology team supporting enterprise projects and long-term service engagements.

Delivery & Operational Leadership

• Led end-to-end delivery execution across projects, contracts, change requests, and support agreements, ensuring consistent performance against KPIs and contractual commitments.
• Established structured team operating models, delivery flows, and prioritization frameworks to improve execution predictability and operational efficiency.
• Owned resource planning and capacity alignment in coordination with PMO and stakeholders.

Business & Commercial Enablement

• Contributed to and led strategic initiatives supporting business growth, including presales activities, solution presentations, and client-facing workshops.
• Supported go-to-market efforts by aligning delivery capabilities with commercial objectives and customer expectations.

Organizational & People Leadership

• Built and led a stable, high-performing delivery organization through hiring, coaching, mentoring, and performance management.
• Defined professional development plans, performance expectations, and knowledge-sharing practices to strengthen team capability and continuity.
• Acted as escalation point for delivery, quality, and resource-related risks.

Governance & Quality Standards

• Ensured delivery governance, reporting discipline, and documentation standards aligned with ASEE processes and enterprise customer requirements.
• Strengthened internal knowledge exchange, documentation practices, and training programs to support scalability and operational consistency.

Skills.

Driving technology organizations through strategy, execution, and leadership at scale.

Solution Architecture

Designing scalable, resilient platform architectures that support business-critical operations and long-term growth.


Product-Oriented Delivery

Leading end-to-end solution implementation — from concept and technical design to deployment and operational stabilization.


Technology Strategy

Defining practical technology roadmaps aligned with business priorities, scalability requirements, and operational sustainability.


Execution & Delivery Governance

Ensuring structured planning, disciplined implementation, and predictable outcomes across enterprise initiatives.


Platform & Integration Design

Architecting and implementing complex enterprise integrations, workflow orchestration systems, and customer experience platforms.


Team & Stakeholder Alignment

Coordinating focused engineering teams and aligning business stakeholders around clear priorities, measurable goals, and accountable delivery.

Advisory Engagements.

Selected advisory engagements where I supported organizations in shaping and delivering digital platforms aligned with their business objectives.

Digital Commerce Platform for Lifestyle Furniture Brand

Role: Technology Advisor

Led the design and delivery of a modern digital commerce experience for a lifestyle furniture brand, strengthening online visibility and supporting direct-to-consumer growth.

Digital Platform for Contemporary Fashion Brand

Role: Technology Advisor

Delivered a refined digital platform enabling online sales, brand storytelling, and customer engagement while supporting long-term brand positioning.

Learning & Events Platform for Personal Development Organization

Role: Technology Advisor

Architected a digital platform supporting educational programs, event management, and community engagement, improving accessibility across services.

Customer-Facing Platform for Insurance Provider

Role: Technology Advisor

Supported the modernization of a customer-facing digital presence, enhancing product clarity and reinforcing trust through improved online accessibility.

Digital Experience Platform for Adventure Tourism Operator

Role: Technology Advisor

Delivered a digital platform showcasing experiential travel offerings and enabling streamlined customer interaction to support international reach.

Scalable E-Commerce Platform for Home & Lifestyle Retailer

Role: Technology Advisor

Supported the delivery of a structured e-commerce environment enabling efficient product navigation and reliable online purchasing to support retail growth.

Personal Interests.

GIANT TCR AdvancedCycling Engage in endurance cycling, reinforcing discipline, resilience, and long-term focus — qualities that naturally translate into technology leadership.

Amiga 1000Retrocomputing Maintain a personal interest in retrocomputing, reflecting a deep appreciation for technological evolution and foundational systems thinking.

PhotographyEnjoy Photography as a creative discipline that enhances perspective, attention to detail, and observational awareness.

Contact.

Open to discussions around technology leadership, platform strategy, and organizational scalability.