About.
Hi, I'm Martin Micevski, Business Unit Manager at ASEE. I lead the delivery, development, and regional growth of LIVE – our omnichannel Contact Center and CRM platform – across North Macedonia, Kosovo, Albania, and Bulgaria.
My role connects technology, business strategy, and people, with a clear focus on building solutions that deliver measurable value and long-term client satisfaction.
What I Do
I specialize in delivering integrated customer experience solutions that combine:
- Contact Center technology
- CRM and Workflow Management systems
- Technical presales, implementation, integration, and ongoing support
I work closely with clients and my team to turn business needs into scalable, high-impact solutions. I constantly listen to feedback and use it to evolve the product and improve delivery.
How I Lead
I lead a cross-functional team of developers, analysts, and system engineers. As a servant leader, I focus on:
- Creating clarity and ownership
- Encouraging open communication
- Supporting growth and continuous improvement
Recruitment, mentoring, performance evaluation, and knowledge sharing are essential parts of my approach to building a strong and consistent delivery culture.
Working with Clients
I take pride in being close to the customer – listening, understanding, and co-creating solutions. I ensure responsive support, high-quality service, and continuous alignment with their evolving needs.
My Values
I believe in leading by example — showing initiative, responsibility, and consistency in everything I do. My goal is always the same: to drive results that matter for clients, for my team, and for the business.
Work.
Business Unit Manager @ ASEE
May 2025 – (0 years, 4 months)
🔹 Strategic & Operational Leadership
• Define and manage the operational workflows of the unit, including resource planning, process harmonization, and delivery oversight across contracts, change requests, and support agreements.
• Ensure continuous alignment of delivery activities with both business and technical goals, while fostering a culture of accountability and performance.
🔹 Product & Business Development
• Oversee the end-to-end lifecycle of the LIVE solution in the region (North Macedonia, Bulgaria, Kosovo, Albania) — from presales and onboarding to customization and rollout.
• Collaborate with account managers and marketing teams to tailor value propositions and drive adoption in finance, utilities, telco, and public sector verticals.
🔹 Customer Engagement & Growth
• Work directly with clients and internal teams to translate business needs into functional solutions.
• Promote long-term customer relationships by ensuring service quality, efficient support, and high-level responsiveness.
🔹 Team & Culture Building
• Lead recruitment, mentoring, and performance monitoring of team members to sustain a high-performing, delivery-oriented culture.
• Promote internal knowledge-sharing and process documentation to support scalability and regional consistency.
Team Leader @ ASEE
Oct 2019 – May 2025 (5 years 8 months)
• Organization of team activities:
– allocation of resources (in collaboration with the PMO), monitoring of timely fulfillment, harmonization of the procedure;
– defining the specific flow of team operations;
– prioritizing and planning the activities of the team to ensure project/contract delivery/CRS/SSA;
• Contribute and/or lead projects in accordance with the Project;
• Plans, ASEE guidelines, to ensure KPI’s are met;
• Prepares and monitors the completion of professional development plans within the team;
• Contributes to the process of hiring, coaching, motivating and monitoring the performance of all subordinates in order to maintain the stability and high level of professional service in the team;
• Creates and leads presentations and participates in pre-sales and marketing activities;
• Prepares training plans and appropriate documentation, training clients to ensure project/contract delivery;
• Еnsures that documentation within the team is available in order to comply with customer requirements as defined in the project/contract/CR and ensures the internal exchange of know-how;
• Timely and accurately follows all relevant work procedures, in particular reporting, time monitoring, project planning, information sharing, to ensure the work is performed in accordance with prescribed standards and expectations, resource planning and specific KPIs.;
Blog.
Hobby.
Cycling is my greatest passion, offering both physical challenge and mental relaxation. It’s a perfect way to clear the mind and explore the beauty of the landscape. As Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” Through cycling, I’ve discovered not only the contours of the country but also the freedom and peace that come from every ride.
Retrocomputing is a fascinating hobby where I bring vintage hardware and software back to life. I own a couple of classic machines, including an IBM NetVista 6286 and a Fujitsu Siemens SCENIC xS DT2-D1171, both running on Windows 98 SE. These computers are fully restored, with original hardware intact, and I use the Retrobright method to rejuvenate yellowed plastics, bringing back their original beauty. Along with restoring old systems, I also enjoy RetroGaming, immersing myself in the nostalgic experiences of classic video games. 🙂
Photography is an art that takes time, patience, and a good sense of imagination. In my spare time, I love capturing moments, often documenting events. Photography has not only enhanced my creative vision but also taught me the importance of patience, as it often requires waiting for the perfect shot. With the right equipment and a keen sense of what makes a moment special, photography allows me to preserve life’s beautiful memories.